7. Tugend, No Need to Buy Toys for Toddlers, 2011

7. Tugend, No Need to Buy Toys for Toddlers, 2011 - No Need...

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No Need to Buy Toys for Toddlers. Rent Them Instead By ALINA TUGEND Published: December 16, 2011 IF you want to avoid spending a lot of money this year on things that won’t last, like Christmas trees and toys, you  don’t have to buy. You can now rent them, enjoying the items in your house but sending them back when you don’t  want them anymore.  Sounds like heaven to me.  I first started thinking about this when I heard about a company that rented out toys and collected them for a nominal  fee after your child lost interest. Who among us hasn’t had the experience of buying a selection of expensive playthings  for our children, only to see them gather dust in a corner in a few weeks — or months, if we’re lucky.  Babyplays.com , which has been around since 2007, offers a single toy for $2.99 to $8.99 plus shipping, or you can buy  a $19.99 membership that gives you four toys every other month, said Stephanie Weber, owner of the company.  Customers can also pay $32.99 and receive four toys a month. The site caters to children from infancy to about 4 years  old. “After that, they usually become more attached to their toys, like action figures or Legos,” she said.  For parents worried about the used toys’ cleanliness, Ms. Weber said that all items without electronics went through a  commercial dishwasher and others were thoroughly sanitized.  But what if your child breaks one? Give Babyplays a call and another is sent free.  “We get it,” she said. “We’re all moms here. It’s only happened a handful of times.”  Interestingly, a lot of people ask for toys to be shipped directly to a hotel or wherever they are staying on vacation. The  toys are then picked up at the end of the holiday, which means parents don’t end up lugging them home in the car or 
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This note was uploaded on 02/19/2012 for the course MARKETING 3336 taught by Professor Wyatt during the Spring '10 term at University of Houston.

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7. Tugend, No Need to Buy Toys for Toddlers, 2011 - No Need...

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