3.marketing aspect - CHAPTER 3 Marketing Aspect Industry...

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CHAPTER 3 Marketing Aspect Industry Background The Junk Shop Business may not be that pleasing to the eye but always remember that there’s a local saying that says "there is money in trash”. One would look at the Junk Shop’s operation and say that it is quite easy and simple to operate, but any business without an operation system would surely lead to bankruptcy. The Junk Shop Business is most relevant today considering that the government has promoted environmental awareness among its citizens, expressing the need for proper waste disposal and recycling of materials as a major factor in protecting the environment.
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Chapter 3: Marketing Aspect As such, business of this nature has developed into a small scale industry. At a glance, one can not immediately see the profitability of this business but in fact that junk shops continue to exist is proof enough. The proliferation of junk shops in many localities attests to the stability of this small scale industry. The introduction of new materials such as plastics and aluminum containers replacing the old kind have expanded the items now considered in the business unlike before wherein old newspapers, glass bottles and metals are the main concern. From the simple and ordinary galvanized iron and brass steel products, copper, aluminum and plastic user more as an alternative, has taken the limelight. And so we can say that this enterprise which is actually a simple buy and sell business is here to stay. ENVIRONMENTAL ANALYSIS MACROENVIRONMENT 1. Demographic The project is subdivided into three classes of population, namely: household, smaller junkshops and establishments within Sta. Ana, Manila. The total household population of the vicinity concerned (Brgy. 866 and 871) is 815. While that of smaller junkshops, within Sta. Ana, Manila totaled 6,972. 2. Economic 2
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Chapter 3: Marketing Aspect With the growing need for employment, the project must be able to offer jobs to the unemployed ones for an additional betterment of the economic run. 3. Natural A greener environment—that’s what the project intends to promote since more trash earnings means less waste spills. 4. Political The project will be handing help to the government with such matters as clean and green campaigns. MICROENVIRONMENT Microenvironment is the forces close to the company that may affect its operations and decision making freedom. SUPPLIERS Suppliers provide the necessary materials needed by the business to meet the market’s demand and to carry out their business activities. CUSTOMERS Through meeting customer’s needs, organization survives. Failure to do so will result in a failed business strategy. COMPETITORS The business must offer benefits that are better than those offered by the competitors. It must provide the best customer value and satisfaction.
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This note was uploaded on 02/20/2012 for the course ECON 101 taught by Professor Weasley during the Spring '12 term at American University of Sharjah.

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3.marketing aspect - CHAPTER 3 Marketing Aspect Industry...

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