Introduction and threatens
The history of reading books in North America might date back to when
Columbus aware of American continents, but the first book printed in what is now the
United States is believed to be “The Whole Booke of Psalmes Faithfully Translated
into English Metre”, or better known as ”The Bay Psalm Book”, which was printed in
In the following centuries, according to Luey (2007), publishing remained an
occupation for privileged class and not became a purely commercial venture until the
period from 1890 to 1910. Throughout the 19th century, dime novels, inexpensive
reprints, and “cheap libraries” provided small volumes for a nickel or a dime.
extremely low prices, paperback books had to sell in huge numbers to be profitable.
Hence there were not enough American booksellers, at that time, willing to sell
paperback books for “only a quarter”, and paperback publishers used the magazine
distribution system, selling through drugstores, tobacco shops, railroad station, and
other outlets frequented by people who had never entered a bookstore.
However, the wheel of history kept rolling on. As early as the 1940s,
paperback houses began issuing larger-format, more durable, and more expensive
trade paperbacks along with their inexpensive mass-market paperback books. In 1953,
the first all-paperback bookstore in U.S., City Lights, was founded in San Francisco.
By 1960, 85 percent of American booksellers sold paperbacks, and by the mid-1970s,
paperbacks were fully integrated into the universe of authors, publishers, booksellers,
Business world has always been rapidly changing out of imagination, so as to
the bookseller industry. While traditional bookstores accumulated immense profits