RP Outline - II. Body A. Advantages and potentials of...

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PR Outline Topic: How can physical bookstores in urban U.S. survive in early 21st century? Thesis statement: Nowadays physical bookstores in urban areas of United States are facing increasing threaten of rivals and substitutes. It is not wise to compete by traditional marketing methods such as lower price; instead, unique sources should be emphasized. I. Introduction A. The history and development of physical bookstores in United States B. Threaten of rivals and substitutes for traditional bookstores.
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Unformatted text preview: II. Body A. Advantages and potentials of physical bookstores, compared to e-book and online booksellers. B. Solutions and suggestions for physical bookstores to create competitive advantages. (Some models and real examples are given and analyzed) III. Conclusion A. Conclusion B. Brief recommendations on how to deal with potential changes in environments during thereafter decades....
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This note was uploaded on 02/20/2012 for the course ESL 501 taught by Professor Spear,a during the Spring '08 term at University of Illinois, Urbana Champaign.

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