3010 - Question 1 1. The simplest pricing method is _....

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Question 1 1. The simplest pricing method is ________. Answer a. cost-plus pricing b. break-even analysis c. going-rate and sealed-bid pricing d. target return pricing e. value-based pricing 2.5 points Question 2 1. Albatross Enterprises was accused of deceptive pricing. Which of the following explains what might have happened? Answer a. Albatross misrepresented a product's features in an ad. b. Albatross lured customers to the store for a bargain that is out of stock. c. Albatross refused to advertise sale prices in the local paper. d. Albatross advertised a large price reduction from a phony high retail list price. e. any of the above 2.5 points Question 3 1. Several companies, some of them operating through the Internet, offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future. These short-term loans with high-interest rates, and high penalties for late payments, are often marketed to consumers who do not have traditional bank accounts. These companies could most easily be criticized for which of the following? Answer a. high advertising and promotion costs b. shoddy products c. high-pressure selling d. excessive markups e. poorly serving disadvantaged consumers 2.5 points Question 4 1. Market-skimming pricing would likely be most effective in selling ________. Answer a. an electronic device for which research and development must be recouped b. any convenience item
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c. shampoo and bath soap d. anything easily copied by competitors e. most items at EDLP retailers such as Wal-Mart 2.5 points Question 5 1. Mach 3 razor blades must be used in the Mach 3 razor. Which type of pricing is most likely used? Answer a. allowance pricing b. product line pricing c. by-product pricing d. captive-product pricing e. optional-product pricing 2.5 points Question 6 1. When Circuit Town Electronics sets its televisions at three price levels of $699, $899, and $1,099, it is using ________. Answer a. target return pricing b. market-skimming pricing c. market-penetration pricing d. break-even pricing e. product line pricing 2.5 points Question 7 1. Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers. Timberland could be most accurately described as practicing ________. Answer a. environmental sustainability b. sustainability vision c. consumerism d. sense-of-mission marketing e. innovative marketing 2.5 points Question 8 1.
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Vac 'N' Sew will give customers $100 for a used vacuum cleaner, regardless of condition, when they purchase a new vacuum or sewing machine. This essentially reduces the price by $100. What is this type of discount called? Answer
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3010 - Question 1 1. The simplest pricing method is _....

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