armstrong_mai08_tif_10

armstrong_mai08_tif_10 - Chapter 10 Marketing Channels and...

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Chapter 10 Marketing Channels and Supply Chain Management GENERAL CONTENT: Multiple-Choice Questions 1. Caterpillar Company charges premium prices for its heavy equipment. It is successful because _____. a. the equipment is high quality b. its distribution is unparalleled c. its customer support system is strong d. all of the above e. none of the above (Answer: d; p. 297; Moderate) 2. Another reason for Caterpillar’s success is that its dealers _____. 3. Why is Caterpillar’s service to dealers and customers such an advantage in winning and keeping customers? 4. Which item is not a reason why Caterpillar enjoys a close working relationship with its dealers? 29
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5. Which of the following is not a typical supply chain member? a. Reseller. b. Customer. c. Intermediary. d. Intermediary’s creditor. e. B and C (Answer: d; p. 299; Easy) 6. _____ from the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service. 7. According to the author, a better term for supply chain would be _____. 8. When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a _____. 9. The logistics and distribution manager of BeltWay Enterprises, Inc., regularly deals with the four major questions concerning marketing channels. Which one is not associated? a. How do channel firms interact and organize to do the work of the channel? b. What is the nature of marketing channels and why are they important? c. What problems do companies face in designing and managing their channels? d. What role do financial and transportation members play in retaining customers? e. B and C (Answer: d; p. 300; Challenging) 30
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