armstrong_mai08_tif_11

armstrong_mai08_tif_11 - Chapter 11 Retailing and...

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Chapter 11 Retailing and Wholesaling GENERAL CONTENT: Multiple-Choice Questions 1. _____ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. a. Franchising b. Retailing c. Brokering d. Wholesaling e. Disintermediation (Answer: b; p. 333; Easy) 2. In recent years, _____ has(have) been growing fast. This includes selling to final consumers through direct mail, catalogs, telephone, and the Internet. a. specialty stores b. shopping centers c. superstores d. nonstore retailing e. e-commerce (Answer: d; p. 333; Easy) 3. Different products require different amounts of service. Which is one level of service offered? a. Self-service. b. Limited service. c. Full service. d. A, B, and C e. None of the above. (Answer: d; p. 334; Easy) 4. A _____ is the basis of all discount operations and is typically used by sellers of convenience goods. These retailers serve customers who perform their own “locate- compare-select” process to save money. a. limited-service retailer b. self-service retailer c. full-service retailer d. specialty-service retailer e. convenience retailer (Answer: b; p. 334; Moderate) 61
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5. _____, such as Sears, provide more sales assistance because they carry more shopping goods about which customers need information. Their increased operating costs result in higher prices. a. Self-service retailers b. Full-service retailers c. Off-price retailers d. Limited-service retailers e. Specialty-service retailers (Answer: d; p. 334; Easy) 6. Some retailers, such as _____, carry narrow product lines with deep assortments within those lines. a. chain stores b. specialty stores c. convenience stores d. discount stores e. off-price stores (Answer: b; p. 334; Easy) 7. This type of stores carries a wide variety of product lines. They have been squeezed between more focused and flexible specialty stores on the one hand and more efficient, lower-priced discounters on the other. Service remains the key differentiating factor. What type is it? a. Chain stores. b. Department stores. c. Factory outlet stores. d. Merchant wholesaler stores. e. Independents. (Answer: b; p. 334; Challenging) 8. _____ are the most frequently shopped type of retail store. They are facing slow sales growth because of slower population growth and the rapid growth of out-of-home eating. a. Convenience stores b. Department stores c. Chain stores d. Supermarkets e. Hypermarkets (Answer: d; p. 334; Easy) 62
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9. These stores are much larger than regular supermarkets and offer a large assortment of routinely purchased food products, nonfood items, and services. They are a combination food and discount store. What type is it? a.
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This note was uploaded on 02/22/2012 for the course BUAD 3010 taught by Professor Sullinger during the Spring '08 term at Toledo.

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armstrong_mai08_tif_11 - Chapter 11 Retailing and...

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