Kotler_Chapter5_answers for stdts_Nov 2010

Kotler_Chapter5_answers for stdts_Nov 2010 - Chapter 5...

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Chapter 5 Consumer Markets and Consumer Buyer Behavior 1) Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior. A) buyer responses B ) stimuli C) components of the buyer's decision process D) buyer characteristics E) buying attitudes 2) The starting point of understanding a consumer's response to various marketing efforts is the ________ of a buyer's behavior. A) belief B) subculture C) postpurchase feeling D ) stimulus-response model E) postpurchase dissonance 3) In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment? A) economic B) technological C) political D ) channel E) cultural 4) ________ is(are) the most basic cause of a person's wants and behavior. A ) Culture B) Brand personality C) Cognitive dissonance D) Societal factors E) Selective perception 5) Marketers are always trying to spot ________ in order to discover new products that might be wanted. A) lifestyles B ) cultural shifts C) groups D) dissonance E) attitudes 6) Each culture contains smaller ________, or groups of people with shared value systems based on common life experiences and situations. A) alternative evaluations B) cognitive dissonances C ) subcultures D) motives E) attitudes 7) What is one way that social class is NOT measured? A) occupation 1
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B) education C) income D ) number of children in the family E) wealth 8) Which of the following statements is true regarding social class in the United States? A) Social class is determined primarily by income level. B) Lines between social classes in the United States are fixed and rigid. C ) Social classes show distinct product preferences in clothing and automobiles. D) Wealth is more critical than education level in measuring social class. E) People are relegated to a permanent class layer in the United States. 9) ________ are groups to which an individual wishes to belong, as when a teenaged basketball player hopes to play someday for the Los Angeles Lakers. A) Membership groups B ) Aspirational groups C) Leading adopter groups D) Leisure groups E) Social class groups 10) ________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others. A ) Opinion leaders B) Habitual buyers C) Social networkers D) Stealth marketers E) Buzz marketers 11) Opinion leaders are sometimes referred to as ________. A ) the influentials B) the upper uppers C) the middle class D) buzz marketers E) networkers 12) Companies who use brand ambassadors are participating in ________. A) opinion leading B) traditional marketing C ) buzz marketing D) direct marketing E) values marketing 13) The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively. A
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This note was uploaded on 02/22/2012 for the course BUAD 3010 taught by Professor Sullinger during the Spring '08 term at Toledo.

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Kotler_Chapter5_answers for stdts_Nov 2010 - Chapter 5...

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