mgmt 326 case study 4

mgmt 326 case study 4 - Osarume Asuwata MGMT326 Dr. T....

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Osarume Asuwata MGMT326 Dr. T. Edlund Sustainability and Environmental Standards: Seeking Competitive Distinction at Damai Lovina Villas Organizational Sustainability, as defined by the Leskar Organizational Management refers to the ability for an organization to endure the internal and external pressures of a culture through change and innovation, as they endeavor to deliver their specific products. Market opportunities exist for companies that implement their business with “green” initiatives. For example, within the United States, 15 percent of consumers routinely pay more for green products, and another 15 percent pay for green products if they do not cost more (Ginsberg and Bloom, 2004). Also, consumers are willing to pay price premiums of $30 per night for hotel services that demonstrate superior environmental performance (Rivera, 2002). Damai can relate to these stats since most of its other guests tend to come from the United States and Western Europe.
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mgmt 326 case study 4 - Osarume Asuwata MGMT326 Dr. T....

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