Chapter 11

Chapter 11 - 2008 Fairchild Books, Inc. Children’s and...

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Unformatted text preview: 2008 Fairchild Books, Inc. Children’s and Teens’ Apparel chapter eleven Key Concepts • The impact of demographics on the children’s apparel industry • The history of the children’s apparel industry • Size categories of children’s wear • Unique features of infants’ and toddlers’ wear • Merchandising and marketing of children’s apparel • Licensing in the children’s apparel industry • Industry trends and responses to social issues Everything you always wanted to know about the influence of fashion on the children’s and teens’ apparel industry. 2008 Fairchild Books, Inc. Chapter 11 Children’s Apparel 2 Children’s, Tween’s, and Teen Apparel • Like adult clothing, children’s, tween’s, and teen’s apparel is divided into categories based on price, size, and type of product • Price – budget, moderate, better-priced and designer • Size – seven basic sizes • Type of product – knits, dresses, sportswear 2008 Fairchild Books, Inc. Chapter 11 Children’s Apparel 3 Children’s, Tween’s, and Teen Apparel • The apparel industry is not the only beneficiary of the growing interest in dressing children well. Psychologists believe that clothes play an important role in shaping and guiding a child’s self interest The Psychological Importance of The Psychological Importance of Children’s, Tween’s and Teen’s Children’s, Tween’s and Teen’s 2008 Fairchild Books, Inc. Chapter 11 Children’s Apparel 4 Demographics • The children’s, tween’s and teen’s apparel industries are unusual because of how it is shaped by demographics – 1970 - birthrate declined – 1980 - first increase in birthrate since 1960 – 1990 - new market…grandparent – 2001 - 2010 - expect 7% increase in birthrate • Teen Market steadily growing and well-known women’s apparel designers are getting into the tween and teen business which is constantly growing 2008 Fairchild Books, Inc....
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This note was uploaded on 02/20/2012 for the course H/A 121 taught by Professor Alamo during the Spring '12 term at Morgan.

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Chapter 11 - 2008 Fairchild Books, Inc. Children’s and...

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