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Chapter 11 - Everything you always wanted to know about the...

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2008 Fairchild Books, Inc. Children’s and Teens’ Apparel chapter eleven Key Concepts The impact of demographics on the children’s apparel industry The history of the children’s apparel industry Size categories of children’s wear Unique features of infants’ and toddlers’ wear Merchandising and marketing of children’s apparel Licensing in the children’s apparel industry Industry trends and responses to social issues Everything you always wanted to know about the influence of fashion on the children’s and teens’ apparel industry.
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2008 Fairchild Books, Inc. Chapter 11 Children’s Apparel 2 Children’s, Tween’s, and Teen Apparel Like adult clothing, children’s, tween’s, and teen’s apparel is divided into categories based on price, size, and type of product Price – budget, moderate, better-priced and designer Size – seven basic sizes Type of product – knits, dresses, sportswear
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2008 Fairchild Books, Inc. Chapter 11 Children’s Apparel 3 Children’s, Tween’s, and Teen Apparel The apparel industry is not the only beneficiary of the growing interest in dressing children well. Psychologists believe that clothes play an important role in shaping and guiding a child’s self interest The Psychological Importance of The Psychological Importance of Children’s, Tween’s and Teen’s Children’s, Tween’s and Teen’s
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2008 Fairchild Books, Inc. Chapter 11 Children’s Apparel 4 Demographics The children’s, tween’s and teen’s apparel industries are unusual because of how it is shaped by demographics 1970 - birthrate declined 1980 - first increase in birthrate since 1960 1990 - new market…grandparent 2001 - 2010 - expect 7% increase in birthrate Teen Market steadily growing and well-known women’s apparel designers are getting into the tween and teen business which is constantly growing
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2008 Fairchild Books, Inc. Chapter 11 Children’s Apparel 5 Children’s, Tween’s, and Teen Apparel Proponents of the idea of school uniforms argue that uniforms foster a sense of belonging to a group. Their opponents point out that selecting one’s own attire is a form of self-expression. Both
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