Chapter 10

Chapter 10 - Everything you always wanted to know about...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
2008 Fairchild Publications, Inc. Men’s Apparel chapter ten Key Concepts The history of the men’s wear industry Categories of men’s apparel Roles of brand names and designer names in the marketing of men’s wear Advertising and promotional activities in the marketing of men’s apparel Everything you always wanted to know about trends in the men’s apparel industry
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 10 Men’s Apparel The oldest of the domestic apparel industries is men’s apparel. Men’s clothing was always a signature of their station in life. Almost always custom made The industrial revolution created a managerial class made up entirely of men. Soon all men who worked in offices wore “the look”. A tailored dark colored suit that men would wear for the next 150 years was born.
Background image of page 2
Chapter 10 1. Tailored Clothing – suits, overcoats, topcoats, sports coats, formal wear, and separate trousers 2. Furnishings – dress shirts, neckwear, sweaters, headwear, underwear, socks, suspenders, robes, and pajamas Men’s Apparel The Menswear industry traditionally has been divided into firms that make different kinds of clothing
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Chapter 10 3. Outerwear – raincoats, coats, jackets, active sportswear 4. Work Clothing – work shirts, work pants, overalls, and related items 5. Other – uniforms and miscellaneous items Men’s Apparel The Federal Government uses these 5 classifications. Although it is not an official classification, sportswear (including active sportswear) has become a vital portion of the business and should be considered a menswear category
Background image of page 4
Chapter 10 Men’s Apparel 1880 1955 1982 2007
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Men’s Apparel
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 19

Chapter 10 - Everything you always wanted to know about...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online