Chapter 08

Chapter 08 - THE SECONDARY LEVEL: THE PRODUCERS OF APPAREL...

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Unformatted text preview: THE SECONDARY LEVEL: THE PRODUCERS OF APPAREL unit three Product Development chapter eight Key Concepts The major advantages and disadvantages of the contractor system The six-stage process of developing and producing a line The major industry practices of licensing, private- label and specification buying, offshore production, CAD/CAM use of factors, and chargebacks Industry trends, such as brand extensions, globalization,and industry cooperation The Quick Response movement and the mass customization theory and their effects on the product development chain The new SIC/NAICS codes and how manufacturers and retailers can use them Everything you always wanted to know about the product development process in the apparel and fashion related industries Chapter 8 Product Development Product Development is the teaming of market and trend research, with the merchandising, design, and technical processes that develop a final product. Product development is used by both wholesale manufacturers and retailers. Chapter 8 Product Development What is a product line and who develops it? Product development process Specializing by product Industry practices Advanced technologies and strategies Industry trends Chapter 8 What is a Product Line and Who Develops It? Lines encompass the entire seasons production from a manufacturer Lines are divided into groups linked by common themes like color, fabric, or style Lines are used to describe moderate and popular priced apparel, while collections describe an expensive line in the U.S. or Europe Knock-offs are copies of expensive designs in a cheaper fabric Anchors are designs reworked from a prior season in a different color or fabric Chapter 8 4 to 6 lines are produced each year Spring Summer Transitional or fall I Fall or fall II Resort Holiday Merchandisers, designers and producers execute to create the product What is a Product Line and Who Develops It? Chapter 8 Seasonal Lines Chanels couture and ready-to-wear (RTW) for 2007 and 2008 Chapter 8 Role of Merchandisers Merchandisers have been described as the glue that holds the whole product development process together. They are the link among the design staff production facilities, and sales staff to successfully produce a line for the right customer The 6 Rights of Merchandising Product Development 1. The Right Merchandise 2. At the Right Price 3. At the Right Time 4. In the Right Place 5. In the Right Quantity 6. For the Right Customer Chapter 8 Designers are categorized into three types: High Fashion Name designers, i.e., Ralph Lauren They are responsible for designs, fabric, texture, and color May also be involved in the development of production model and promotion of the line Role of Designers Chapter 8 Stylists Takes name designer style and adapts or changes from high fashion Comes in at late rise/early culmination...
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This note was uploaded on 02/20/2012 for the course H/A 121 taught by Professor Alamo during the Spring '12 term at Morgan.

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Chapter 08 - THE SECONDARY LEVEL: THE PRODUCERS OF APPAREL...

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