Dynamics of Fashion Chapter 01

Dynamics of Fashion Chapter 01 - The Dynamics of FASHION...

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Unformatted text preview: The Dynamics of FASHION Third Edition PowerPoint Presentation by Tania Frey Stone DesignWorks Elaine Stone All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any meansgraphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systemswithout written permission of the publisher. Copyright 2008 Fairchild Publications, Inc. ISBN: 978-1-56367-688-8 GST R 133004424 The Changing World of Fashion unit one A Century of Fashion chapter one Key Concepts The social and cultural conditions that affect fashion Major developments and trends decade by decade The designers and other innovators who influence fashion How fashion changes with the times, and how changing times spark new fashion. Chapter 1 A Century of Fashion FASHION- the very word conjures up excitement and interest in all of us Fashion is the ultimate F word! It is faddish, familiar, fantasy, form, fatal, feasible, festive, finite, fit, fresh, and fun Fashion is the most dynamic of American businesses It thrives on change, and change is the engine that fuels it Chapter 1 A Century of Fashion The fashion business is both an art and a science and at the same time both personal and incredibly public Fashion can be viewed as an art because so much creativity is required to make its products Unlike most other business where conformity is the norm, fashion nurtures innovation and creativity Fashion has always been considered a science as well Chapter 1 A Century of Fashion Modern fashion manufacturing was born during the industrial revolution and has matured in the age of technology Technology has revolutionized the way fashion is made New fashion ideas now come from the world around us; the streets, innovative teenagers, film, a celebrity with his or her unique look Shifts in the economy, sociological influences, and demographic changes all contribute to change in fashion and therefore affect the fashion business Chapter 1 A Century of Fashion Fashion has always been changing and evolving- and at any time in the past, though it may be history to us now, that change was usually dramatic In this chapter, our focus is the last 100 years or so, from the turn of the 20th C. to the present day Its important to remember that there are many changes that occur over any 10-year period Chapter 1 A Century of Fashion Examining events in each decade provides more clues to what people were wearing and why Significant issues are wars and revolutions; peacetime and prosperity; civil rights; travel; transportation; communication; literacy and education; developments in science, technology, and medicine; sports and recreation; and of course the entertainment industry Chapter 1 A Century of Fashion Its said that for every action theres a reaction Sometimes the reactions are a response to...
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Dynamics of Fashion Chapter 01 - The Dynamics of FASHION...

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