Dynamics of Fashion Chapter 02

Dynamics of Fashion Chapter 02 - The terminology,...

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The Nature of Fashion Key Concepts Marketing and merchandising in the fashion business The stages of the fashion cycle The intangibles of fashion The terminology, components,cycles, and principles of fashion. chapter two
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Chapter 2 A. The Fashion Business C. Terminology D. Components E. The Fashion Cycle G. Principles The Nature of Fashion B. Misconceptions F. The Intangibles of Fashion
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Chapter 2 F ASHION B USINESS Is defined as all the fashion industry and services in total F ASHION I NDUSTRY Is defined as solely the production of garments, accessories or shoes
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Chapter 2 Marketing and Merchandising Identify consumer needs Develop good products Price, distribute, and promote for an easier sell Goal: Know and understand the customer so well that the product or service sells itself
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Chapter 2 The fashion business was slow to adopt marketing techniques that were successful with other consumer goods. Until recently, time and money was spent trying to convince consumers that what the industry produced was what the consumer wanted . Since adopting modern marketing principles, the fashion business has become much more responsive, designing products based on actual consumer needs . Marketing and Merchandising
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Chapter 2 F ASHION M ERCHANDISING is the planning required to have fashion-oriented merchandise at the: Right time Right place Right quantities And with the right sales promotion. Right prices Marketing and Merchandising
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Chapter 2 Misconceptions about Fashion Designers and retailers dictate fashion and force it upon the hapless consumer. This is the most common misconception. Fashion influences only women. Fashion is a mysterious and unpredictable force of nature. There are three widely held misconceptions concerning the fashion industry:
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Style is the characteristic or distinctive appearance of a garment… the combination of features that makes it unique and different from other garments Fashion Style accepted and used by the majority at one time. High Fashion
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Dynamics of Fashion Chapter 02 - The terminology,...

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