Chapter 09 - Everything you always wanted to know about the...

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2008 Fairchild Publications, Inc. Women’s Apparel chapter nine Key Concepts Categories, size ranges, and price zones of women’s apparel Roles of brand names and designer names in the marketing of women’s wear Advertising and promotional activities in the marketing of women’s apparel Trends in the women’s apparel industry Everything you always wanted to know about the history, organization, and operation of women’s apparel.
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2008 Fairchild Books, Inc. Chapter 9 Fashion Apparel 2 Women’s Apparel The women’s apparel business is a multi- million dollar business employing hundreds of thousands of workers It exists in a constant state of change, reacting on an ongoing basis to women’s taste and styles, to a growing global economy, and to new technology It is an industry that thrives on change
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2008 Fairchild Books, Inc. Chapter 9 Fashion Apparel 3 Women’s Apparel The history and growth of the women’s apparel business was closely aligned with the history and growth of the unions Owners and workers were on opposite sides about pay, long working hours and dirty, dark, dangerous working conditions In 1900, workers began to unionize. The International Ladies Garment Workers Union (ILGWU) was formed, but strikes in 1909 and 1910 started collective bargaining Unionization Unionization
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2008 Fairchild Books, Inc. Chapter 9 Fashion Apparel 4 Women’s Apparel The Triangle Shirtwaist Fire disaster in 1911 brought great attention to the plight of workers and this began the growth and strength of the ILGWU In 1995, the ILGWU merged with Amalgamated Clothing and Textile Workers Union. The new union became known as UNITE, which stands for Union of Needletrades Industrial and Textile Workers Because of waning union membership in the apparel and textile industries, UNITE merged with the Hotel Employee and Restaurant Employees (HERE) to form the present union UNITE HERE Unionization Unionization
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2008 Fairchild Books, Inc.
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