Theory of reasonsed action

Theory of reasonsed action - Theory of Reasoned Action...

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Unformatted text preview: Theory of Reasoned Action Megan Bartlett Kat Cooper Assumptions Behavior is the ultimate outcome rather than attitude Human beings choose how to behave Human choices are rational Volitional Control Means that you have control over the behavior Example with no volitional control- the bus arriving 30 minutes late, making you later for class Behavior Factors Subjective norm Social pressure a person feels from salient others to perform or not to perform a behavior Intention to perform the behavior Best single predictor of beha The Model Belief strength of salient beliefs Belief evaluation of salient belief Normative beliefs about salient others Motivation to comply with salient others Attitude toward behavior Subjective norm Relative importance of attitudinal and normative components Intention to perform behavior Behavior EXAMPLE Theory of Reasoned Action...
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Theory of reasonsed action - Theory of Reasoned Action...

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