Unformatted text preview: video while the parents are engaging in preventative measure to keep their child safe. The subjective norm to keep a child safety as a top priority is suggested throughout the clip since multiple parents are engaging in safety measure. The final mother, who was involved in the accident, had not yet developed an attitude about the behavior of texting and driving. Her intentions were to keep her daughter safe by taking precaution. With this public service announcement, BMW is encouraging people to change their potentially harmful behavior through this clip. Citation: (2011). BMW ”Overprotective”: Don’t Text and Drive. (2011). [Web Video]. Retrieved from http://www.youtube.com/watch?v=IMBtFgey7rk...
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- Fall '11
- Psychology, Text messaging, child safety