COM 107 notes

COM 107 notes - as other; made to feel different based on...

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COM 107 notes 02/20/12 Diversity Issues in Visual Media - Social Identity Theory: Individuals achieve higher self-esteem if they feel that they share a social identity with other members of a group - Sense of community, sense of belonging, sense of social identity - Social construction of identity: the social identities we adopt are largely developed by the society we live in. Ethnicity, sexuality, gender identification are mainly understood in terms of the cultural cues they’ve been endowed with through media and social interaction - Social Hierarchy: certain social groups are perceived as being “ranked” higher than everyone else - SCWAMP: straight, Christian, able-bodied, male, property-owning - Hegemony: one social group dominates all other groups - Othering: people who do not fall into a socially accepted group, they are categorized
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Unformatted text preview: as other; made to feel different based on characteristics beyond their control-Segregated channels/programming: BET, Logo, We, Lifetime-Symbolic Annihilation (Absence in the media)=perceived absence in reality-Effects of social annihilation: misunderstandings about minority groups, fear of/violence against minority groups underdeveloped sense of identity in minority groups, much pressure on few existing representations-Stereotyping: based on schema theory, patterns exist that help us make sense of the world around us-A stereotype is a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, prejudiced attitude, or uncritical judgment-...
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