COM 107 Spring Syllabus(1) (1)

COM 107 Spring Syllabus(1) (1) - COMMUNICATIONS & SOCIETY...

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C OMMUNICATIONS OCIETY Professors Cory Weaver Val Schweisberger 466 Newhouse 3 808-221-CORY aka 808-221-2679 cjweaver@syr.edu Office Hours: by appointment. 466 Newhouse 3 269-357-3564 vnschwei@syr.edu Office Hours: by appointment. I NTRODUCTION OURSE P URPOSE You are taking this first-year course, titled Communications and Society , at a crucial period in the history of the media in the U.S. The invention of radio in the 1920s greatly influenced the future of the newspaper industry. The broad acceptance of television in the 1950s had a serious impact on the newspaper industry, the magazine industry, the film industry, and the radio industry. In a similar manner, the Internet is having a profound effect on all the existing "old" media. These old media are trying to determine how to adjust to, and make the best use of, the Internet. The Internet is trying to determine its own place in the media environment. An additional dimension of this competition is that the media are adjusting to the rise of user-created digital content. In a period of just 30 years, we have gone from mass media, to niche media, to user-created individual media. All three are fighting for their place at the consumer's table. This competition for the attention of the consumer is being heightened by the worst economic conditions since the Great Depression of the 1930s. Advertising revenues for newspapers, magazines, radio and television have fallen precipitously, requiring new business models for the old media to survive. The growth in ad revenues for Internet properties has slowed, calling into question how robust the revenues for websites will eventually be. Our focus will be on developments in the United States, but we will not overlook the global context in which our media operate. The worldwide web after all, has made the world a much smaller place. We will examine the power of the media, and the limits to that power; the meaning of freedom of the press; the structure of media ownership; the role of advertising in our for-profit media system; the current status of all the media as they adjust to the Internet; the nature of news and public relations; and we will examine the ways in which certain messages shape and reflect society’s ethics and values, social norms, reinforce stereotypes, and influence our perceptions of others. Page 1 of 14 Note: The professors reserve the right to make changes to the syllabus as necessary. Any such changes will be announced in class and on the course Blackboard site. 107.5 Mon. and Wed. 2:15 – 3:35 p.m. Newhouse 1 101 Spring 2012
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COM 107.5 You are embarking on your study of the media, therefore, at a critical time, when it is unclear what the media will look like in a decade or what the job prospects for you will be, although we can be confident that trained individuals will still be gathering news, preparing advertising and public relations strategies, making movies and television shows, and so on. Content is not going away because content is what attracts consumers to the media. Further, it is in just such periods of revolutionary change and ferment that visionary and
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This note was uploaded on 02/22/2012 for the course COM 107 taught by Professor Chock during the Spring '08 term at Syracuse.

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COM 107 Spring Syllabus(1) (1) - COMMUNICATIONS & SOCIETY...

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