Unformatted text preview: is essentially targeted for women who are socially concerned with their weight. Coke Zero is targeted towards 18-34 males 2. Some industry analysts think soft drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products such as Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero? 3....
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- Fall '08
- The Coca-Cola Company, coke zero, Diet Coke, demographic segmentation