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1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Demographic segmentation is known as markets being segmented by age, gender, income, ethnic background, and family life cycle. Coca-Cola’s demographic segmentation is targeted towards gender, age, and income arguably for their different products that they were offering. Diet Coke
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Unformatted text preview: is essentially targeted for women who are socially concerned with their weight. Coke Zero is targeted towards 18-34 males 2. Some industry analysts think soft drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products such as Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero? 3....
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