The Gestalt Principles

The Gestalt Principles - The Gestalt Principles Gestalt is...

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Gestalt is a psychology term which means "unified whole". It refers to theories of visual perception developed by German psychologists in the 1920s. These theories attempt to describe how people tend to organize visual elements into groups or unified wholes when certain principles are applied. These principles are: Similarity Similarity occurs when objects look similar to one another. People often perceive them as a group or pattern . The example above (containing 11 distinct objects) appears as as single unit because all of the shapes have similarity . Unity occurs because the triangular shapes at the bottom of the eagle symbol look similar to the shapes that form the sunburst. When similarity occurs, an object can be emphasized if it is dissimilar to the others. This is called anomaly . The figure on the far right becomes a focal point because it is dissimilar to the other shapes. Continuation
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This note was uploaded on 02/22/2012 for the course EDPY 401 taught by Professor Hurst during the Fall '09 term at South Carolina.

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The Gestalt Principles - The Gestalt Principles Gestalt is...

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