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williams outline

williams outline - Repetitive elements drag your eyes to...

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CH1 four basic principles Contrast: make sure items do not look similar Repetition: repeat colors, fonts, line spacing and ect. Alignment: Every item should have some visual connection with each other Proximity: when items are close together they become one visual unit CH2 Proximity: Group all related items together Physical closeness means relationship Items with relevance should go together Font sizes also can be reduced EX dates, times and pages numbers can be smaller fonts Even though related items should be grouped together they need a little space so they can be recognizable however at the same time grouped with the other items CH3 Alignment: Texts should be properly aligned to look neat however do not have to be centered Alignments to the left or right of a page give off a more sophisticated look Don’t center align anything If you center text try to spread out the text over the page Every element should have visual connection Unity is an important aspect of design CH4 Repetition: You can repeat items like bold text
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Unformatted text preview: Repetitive elements drag your eyes to certain items you want to be noticed Multi page pamphlets/books need page repetition all pages should be in the same format and repeated Using repetitive symbols for certain info displayed also catches the eyes for example every time a triangle bullet is used it can be for listed info very important to the reader Spacing and indents are also a great way to use repetitions Repetition creates visual interest Repetition allows readers to notice parts that are separate equally CH5 Contrast: If items are not the same make them different Contrast by using totally different colors and textures to show the information is not similar Contrast allows readers to instantly see what is going on, on the page they are looking at Making headings very bold are great ways to show contrast Using blocks around the text in different colors are also great ways to distinguish information Extremely different font choices also show contrast...
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