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Pavlik_IM_Ch05_final - CHAPTER 5 AUDIO MEDIA MUSIC...

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CHAPTER 5: AUDIO MEDIA: MUSIC RECORDINGS, RADIO LEARNING OBJECTIVES After studying this chapter, students should know: 1. The history, nature, and functions of the recording arts (i.e., music). 2. What changes digitization, the Internet, and file-sharing services have brought to the recording industry business model. 3. The relationship between major labels and independent labels in terms of recording output and sales. 4. Key elements of the business model for record labels in the twentieth century. 5. About broadcasting and the origin of the term. 6. The history of radio and the basic structure of the radio industry. 7. The basic functions served by radio. 8. How radio stations operate in terms of programming. 9. What changes digitization will likely bring to our perceptions of radio. 31
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CHAPTER SUMMARY/LECTURE OUTLINE I. Vignette: A look at how digital technology is transforming the music industry, forcing major record labels to develop new ways to market and distribute their products. Instead of buying mass-produced albums by selected artists, consumers today download songs for free from a file-sharing service or pay for songs a la carte from iTunes. II. Media Quiz: The Revolution Will Not Be Televised (It Will Be Listened to): Questions focus on students’ music buying habits and knowledge of radio. III. The Recording Industry: From a technological perspective, this industry combines elements of other types of media. A. The earliest recordings were done mechanically, then later electronically, and finally digitally. B. Recorded music is still largely distributed as physical products (just as books are), yet is promoted primarily through electronic media such as radio and videos. C. The recorded music industry is dominated by a few very large firms that are often subsidiaries of even larger media corporations. D. Online music distribution is appealing to music fans with nontraditional tastes while challenging traditional marketing and distribution structure of recording labels that tend to offer certain homogenized, formulaic music styles. IV. Functions of the Recorded-Music Industry A. Music primarily functions as entertainment, with a large selection of musical styles for all kinds of tastes. B. Many recorded musical performances and studio productions have achieved a cultural impact or enduring quality that critics have praised or acknowledged. C. Music also educates young people, who repetitively listen to the same songs and learn new vocabulary and slang. V. Historical Development: From Edison to CDs: The recorded music industry is the oldest of the electronic media of mass communication, beginning as a mass medium in the 1870s. A. Thomas Edison patented the phonograph in 1877, using a tinfoil cylinder to record telephone messages.
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