Pavlik_IM_Ch01_final

Pavlik_IM_Ch01_final - CHAPTER 1: MASS COMMUNICATION AND...

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CHAPTER 1: MASS COMMUNICATION AND ITS DIGITAL TRANSFORMATION LEARNING OBJECTIVES After studying this chapter, students should know: 1. The definition of convergence. 2. The main types of convergence and their implications for communication. 3. The various ways convergence of mass media, computer networks, and telecommunications is changing the role of mass communication. 4. The good and bad consequences of convergence, including how it affects media companies and their audiences, their organizations, their content, and the way media professionals do their jobs. 5. The definition of digitization. 6. How digital information differs fundamentally from physical media and information. 7. The benefits and problems of digitization. 8. The definition of mass communication. 9. The basic theories of mass communication. 10. The basic components and functions of the mass communication process. 1
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CHAPTER SUMMARY/LECTURE OUTLINE I. Vignette: A look at how the Internet can be a socially liberating tool for interpersonal communications, especially in cultures that restrict behavior. The Internet also can be a threatening tool of mass communication, particularly when it is used to judge morals and activities in other countries. II. Media Quiz: The Nature of “Intermass” Communication: Mass media and interpersonal communication affect each other so that seemingly personal activities like uploading music to a file sharing site or creating a page on a social networking site are essentially participation in mass communication. III. Telephony: Case Study in Convergence: The telegraph first revolutionized our speed of communication. However, the telephone has played a major role in changing our patterns of communication with each other. This device invented by Alexander Graham Bell encapsulates the fundamental aspects of convergence, which is known broadly as the coming together of computing, telecommunications, and media in a digital environment. IV. Three Types of Convergence A. Technological convergence refers to specific types of media, such as print, audio, and video, all merging into a digital media form. Today’s journalists often need to tell stories in text, audio, video, and even interactive media. B. Economic convergence involves the merging of Internet or telecommunications companies with traditional media companies, such as AOL with Time Warner. This is not consolidation, which occurs when large companies merge with each other or absorb other companies. C. Cultural convergence occurs when one group embraces long-standing traditions or heritages of another group, or when communities or countries appreciate different ways of seeing the world mainly through the function of media. Cultural convergence comes from the process of globalization of media content. 1.
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Pavlik_IM_Ch01_final - CHAPTER 1: MASS COMMUNICATION AND...

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