Unit 06--Judgment I

Unit 06--Judgment I - 1 Judgment Judgment Part I Part I...

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Unformatted text preview: 1 Judgment Judgment Part I Part I Sociology of the Paranormal Unit 6 Sociology 330 Spring 2012 1 Judgment Judgment Definition : An or An ______ or _____ formed after consideration or deliberation. 2 Judgment Heuristic Judgment Heuristic Definition : A rule of thumb used A rule of thumb used to help make judgments under ______ conditions. 3 A Judgment Experiment A Judgment Experiment Group 1 : How many counties would you estimate there are in the state of Iowa? In a state that size, obviously there are fewer than 500. If you had to venture a guess, how many would you say there are? ____ 4 Group 2 : How many counties would you estimate there are in the state of Iowa? In a state that size, obviously there are more than 5. If you had to venture a guess, how many would you say there are? ____ 5 Anchoring Anchoring Heuristic Heuristic Definition : Unconscious alteration of a Unconscious alteration of a judgment caused by _____ information. 6 2 Anchoring via the Anchoring via the Contrast Effect Contrast Effect Anchor is on the stimulus scale Judgment moves away from anchor 7 Contrast Effect Contrast Effect Judging the brightness of a lightbulb Judging the brightness of a lightbulb (2) Stimulus: 60W lightbulb (1) Anchor: Bright Sunlight (a zillion lumens) Stimulus Scale (lumens) (1,000 lumens) (3) Judgment: bulb seems dim (Low) (high) Response Scale (Apparent Brightness) (Low) (high) Anchor Effect 8 Contrast Effect Contrast Effect (2) Stimulus: same bulb (1) Anchor: Darkness of night Stimulus Scale (lumens) (3) Judgment: bulb seems bright Anchor Effect (Low) (high) Response Scale (Apparent Brightness) (Low) (high) 9 Anchoring via the Anchoring via the Assimilation Effect Assimilation Effect Anchor is on the response scale Judgment moves toward anchor 10 Assimilation Effect Assimilation Effect Judging the likelihood of rain Judging the likelihood of rain...
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Unit 06--Judgment I - 1 Judgment Judgment Part I Part I...

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