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COM259Chap4 - Chapter4:GrowthofProfession AncientBeginning...

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Chapter 4: Growth of Profession 03:48 Ancient Beginning Roots of public relations stretch back to the civilizations of Babylonia, Greece, and  Rome These civilizations used persuasion to promote the authority of governments and  religions Ancient practices that would be familiar to practitioners today Interpersonal communication with opinion leaders Public speeches Written and visual communication Staged events Publicity Acta diurna  or “daily doings”, were among the world’s first newspapers Public Relations in Colonial America When promoting immigration Sir Walter Raleigh sent back to England glowing accounts of what was actually a  swamp-filled Roanoke Island Public relations played a large role in building up the independence movement in  America Engaging in what modern public relations practitioners tern conflict positioning Boston Team Party   the greatest and best known publicity stunt of all time Samuel Adams Symbolism can sway public opinion Thomas Paine Common Sense
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Sold more than 120,000 copies in three months  Influenced the makeup of the new political system were the Federalist Papers Written by Alexander Hamilton, James Madison and John Jay The Age of the Press Agent  Press agent A publicist who works for recognition of an organization or individual  Old time press agents Played on the gullibility of the public and its desire to be entertained Advertisements and press releases were exaggerated to the pint of being outright lies Due to this history, today’s practitioners look for people that have highly sophisticated  skills of Evaluation Counseling Communications Influencing management policies, shudders at the suggestion that public relations grew  out of the press agentry Public Relations Grow as American’s Grow American railroads used extensive public relations and press agentry to attract settlers  and expand their operations
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