Marketing - Marketing 21:57 WhatisMarketing?

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Marketing 21:57 What is Marketing? A strategy for supporting growth (part of company’s growth strategy) Positioning    the battle for the mind o Try to get into consumers brain and get them to perceive something  you can change perception Inbound/Outbound o Inbound is understanding what the customer needs and deciding what  to make o Outbound is “I have a product and I need to generate interest” AIPA o Awareness o Interest o Preference o Action  Growth Strategy Market strategy   where is my customer (country, industry, age etc.) Product Strategy   what is my product Channel strategy   how do I get my product to the market Marketing and Sales in Context (Overhead) Company infrastructure, human resource management, technology  development, procurement offerings/inbound logistics   marketing   sales   implementation   service and 
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Marketing - Marketing 21:57 WhatisMarketing?

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