100ch14

100ch14 - Chapter 14 Speaking to Persuade Understanding the...

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Chapter 14 Speaking to Persuade
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2 Understanding the Persuasive Speech I. Understanding the Persuasive Speech A. What is A Persuasive Speech? 1. Speech that influences audience attitudes, beliefs, values, or actions by using information and appeals. B. Why Do You Need Persuasive Speaking Skills? *Aristotle identified four social values for rhetoric and persuasion: 1. Prevents the triumph of fraud and injustice. 2. Effective method of instruction for the public. 3. Persuasive rhetoric help people see and understand both sides of an argument. 4. Persuasion is a viable means of defense.
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3 Types of Persuasive Speeches II. Types of Persuasive Speeches A. Speeches to B. Speeches to C. Speeches to Move Listeners to Action
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4 Making Your Argument Persuasive III. Making Your Argument Persuasive A. Logical Appeals: based on knowledge and reasoning ( Logos ) *The arguments can be made in two ways: 1. Deduction: a process of reasoning in which a specific conclusion follows necessarily from a general principle that is often made up of a major and a minor premise 2. Induction: a process of reasoning in which a general conclusion follows from the examination of a series of specific instances or examples
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100ch14 - Chapter 14 Speaking to Persuade Understanding the...

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