BUSN319 Quiz-QUESTIONS 1

BUSN319 Quiz-QUESTIONS 1 - Page 1 1. (TCO 4) Three commonly...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Page 1 1.  (TCO 4) Three commonly used methods of evaluating marketing programs are (Points : 5)         sales analysis, marginal analysis, and cost analysis.        sales analysis, profitability analysis, and marketing audits.         marketing ROI, metrics, and dashboards.        sales audits, cost audits, and marketing audits.        internal audits, external audits, and marketing control boards.  2.  (TCO 1) Marketing plans must enable results to be compared with planned targets which allows  __________, the flexibility to update original plans. (Points : 5)          replanning        contingency planning        downsizing        dynamic planning        proactive change  3.  (TCO 3) Which marketing strategy focuses on a single market segment but adds additional product  lines? (Points : 5)         full coverage         market specialization        product specialization        selective specialization        market-product concentration  4.  (TCO 1) Based on relative competitive scope (broad target to narrow target) and source of competitive  advantage (lower cost to differentiation), Porter's four generic business strategies are differentiation, cost  focus, differentiation focus, and (Points : 5)         exclusivity        electronic-focus.        quality focus.         cost leadership.        service leadership.  5.  (TCO 2) Which of the following pieces of information is used in the implementation phase of the  strategic marketing process? (Points : 5)         corporate return on investment        Gantt charts
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/22/2012 for the course BUSN 319 taught by Professor Xyz during the Spring '12 term at University of Phoenix.

Page1 / 4

BUSN319 Quiz-QUESTIONS 1 - Page 1 1. (TCO 4) Three commonly...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online