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Unformatted text preview: SUNDOWN BAKERY CASE STUDY 1 Sundown Bakery Case Study Sundown Bakery Case Study Mark Eldridge Indiana Wesleyan University BIS 073 MGT 205 April 6 2011 Dave McMillan I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper, I certify that I have not cheated or plagiarized in the process of completing this assignment. If it is found that cheating and/or plagiarism did take place in the writing of this paper, I understand the possible consequences of the act/s, which could include expulsion from Indiana Wesleyan University. SUNDOWN BAKERY CASE STUDY 2 Question Set A Sundown started as a very small company with only two employees. After it had found a niche and became successful, the company started to grow. With such a small staff the company focused on used only a few of the communication channels.(Adler & Elmhorst, 2010) They used face-to-face and telephone. These channels are great for a company so small as Sundown when it started but they are not good channels for getting messages across a large corporation. As the company grew and they added more employees, the channels change. The specific changes made were implemented by Mikelson who did crafted memos and manuals.(Adler & Elmhorst, 2010) These were hard copy forms of communication channels which were a lot more efficient at getting a broad message across the entire company.(Adler & Elmhorst, 2010) The best communication channel for a company is a entire company....
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This note was uploaded on 02/21/2012 for the course ECON 254 taught by Professor Martin during the Spring '12 term at Purdue.

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