myers27 - 1 Encoding: Getting Information in Module 27 2...

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Unformatted text preview: 1 Encoding: Getting Information in Module 27 2 Encoding: Getting Information In How We Encode 1. Some information (route to your school) is automatically processed. 2. However novel information (friends new cell- phone number) requires attention and effort. 3 Automatic Processing Enormous amount of information is processed effortlessly by us, like: 1. Space: While reading a textbook you automatically encode place of a picture on a page. 2. Time: We unintentionally note the events that take place in a day. 3. Frequency: You effortlessly keep track of things that happened to you. 4 Effortful Processing Novel information committed to memory requires effort, like learning a concept from a text. Such processing leads to durable and accessible memories. S p e n c e r G r a n t / P h o t o E d i t B a n a n a s t o c k / A l a m y When you hear familiar words in your native language, it is virtually impossible not to register the meanings of the words. This best illustrates the importance of: A. chunking. B. flashbulb memory. C. automatic processing. D. iconic memory. 6 Rehearsal Effortful learning usually requires rehearsal or conscious repetition. Ebbinghaus studied rehearsal by using...
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This note was uploaded on 02/21/2012 for the course PSYCH 101 taught by Professor Ennis during the Winter '09 term at Waterloo.

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myers27 - 1 Encoding: Getting Information in Module 27 2...

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