This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Charisma (engaging, likable, enthusiastic) Three Persuasion hierarchies Classical Emotional Compliance Cognition Emotion Behavior Emotion Cognition Cognition Behavior Behavior Emotion “Central” vs “peripheral” processing Persuasive appeals (samples): “Foot in the door” strategy Sex appeals Humor appeals Snob (status) Appeals Motivated sequence (for persuasive speeches): 1. Get the audience’s attention 2. Establish need/problem 3. Propose a satisfying solution 4. Help audience visualize a solution 5. Motivate audience to take action Recognize bad arguments 1. Ad hominen (personal attacks) 2. Red herring (distraction, irrelevance) 3. Straw man (focusing on a poor example of the large issue) 4. Sweeping generalizations (includes stereotypes) 5. Non sequiter: a true claim that does not follow from the previous argument...
View Full Document
- Spring '08