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Unformatted text preview: Charisma (engaging, likable, enthusiastic) Three Persuasion hierarchies Classical Emotional Compliance Cognition Emotion Behavior Emotion Cognition Cognition Behavior Behavior Emotion Central vs peripheral processing Persuasive appeals (samples): Foot in the door strategy Sex appeals Humor appeals Snob (status) Appeals Motivated sequence (for persuasive speeches): 1. Get the audiences attention 2. Establish need/problem 3. Propose a satisfying solution 4. Help audience visualize a solution 5. Motivate audience to take action Recognize bad arguments 1. Ad hominen (personal attacks) 2. Red herring (distraction, irrelevance) 3. Straw man (focusing on a poor example of the large issue) 4. Sweeping generalizations (includes stereotypes) 5. Non sequiter: a true claim that does not follow from the previous argument...
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This note was uploaded on 04/07/2008 for the course COM 100 taught by Professor Nakayama during the Spring '08 term at ASU.
- Spring '08