Lab6SPSS - Heather Oslund BIO318M 50200 Assignment#6 SPSS...

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Heather Oslund BIO318M 50200 Assignment #6 SPSS Question 1) a. You could ask whether a new advertisement insert increased the amount of money that a company makes. You could determine this by plotting the amount of money people spend during the promotional period (dollars) with or without the new advertisement insert (insert) for specific companies (id). The dollars variable is a scale measure whereas the id and insert variables are nominal. b. For the sample you could determine if there was an improved return in sales due to the new sales insert by utilizing a boxplot and comparing the IQR and median between the two insert types.
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Heather Oslund BIO318M 50200 Descriptives Type of mail insert received Statistic Std. Error $ spent during promotional period Standard Mean 1566.3890 21.92553 95% Confidence Interval for Mean Lower Bound 1523.2059 Upper Bound 1609.5722 5% Trimmed Mean 1565.5703 Median 1547.3610 Variance 120182.202 Std. Deviation 346.67305 Minimum 544.60 Maximum 2713.03 Range 2168.43 Interquartile Range 435.66 Skewness .156 .154 Kurtosis .566 .307 New Promotion Mean 1637.5000 22.55989 95% Confidence Interval for Mean Lower Bound 1593.0674 Upper Bound 1681.9325 5% Trimmed Mean 1643.0651 Median 1661.0782 Variance 127237.151 Std. Deviation 356.70317 Minimum 745.65 Maximum 2637.88 Range 1892.23 Interquartile Range 482.07 Skewness -.187 .154 Kurtosis -.278 .307
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Heather Oslund BIO318M 50200 Box plots of money spent during promotional periods of two different advertisements c. You could SPECULATE that the new promotion did not increase the amount of money spent during the promotional period as compared to the standard insert because the IQRs overlap.
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Lab6SPSS - Heather Oslund BIO318M 50200 Assignment#6 SPSS...

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