Demand States - Overfull Demand : Demand exceeds supply...

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Demand States Negative Demand : Avoiding something - even when costly No Demand : Simply don’t want it - possibly unaware Latent Demand : The demand exists - the product doesn’t Declining demand : Lower than during prior period Irregular Demand : Peak/off-peak – seasonality Full Demand : Demand matches maximum supply
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Unformatted text preview: Overfull Demand : Demand exceeds supply Unwholesome Demand : Demand that is considered detrimental Demarketing A process that actually tries to reduce demand rather than increase it. This could apply to either a situation of overfull demand or one of unwholesome demand....
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