ECP6701-DRS-CH01 - ECP 6701 Competitive Strategies in...

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1 ECP 6701 Competitive Strategies in Expanding Markets International Business: An Overview
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2 Readings Daniels, Radebaugh and Sullivan, International Business , Chapter 1
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3 International Business: An Overview Why companies engage in international Business? Why the growth of international business has accelerated? Patterns of international competition The evolution of international competition and globalization Patterns of international expansion and strategy.
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4 Introduction The Field of International Business The goal of private business is to increase or to stabilize profits. Success is influenced by Foreign sales Foreign resources Government business (regulated companies or public companies) may or may not be profit- motivated
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5 Introduction Why firms engage in international business? To expand their sales To obtain resources To diversify their sources of sales and supplies To minimize competitive risk
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6 Introduction Reasons for Recent International Business
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This note was uploaded on 02/22/2012 for the course ECONOMICS 15 taught by Professor Student during the Spring '12 term at American College of Computer & Information Sciences.

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ECP6701-DRS-CH01 - ECP 6701 Competitive Strategies in...

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