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Transcript21stCentPreview_NBOP - Joel Barkers The New...

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Paradigms 21 st Century Short Version Copyright 2001, Joel A. Barker 1 Joel Barker’s The New Business of Paradigms: 21 st Century Edition Introduction When you think about it, the last two decades of the 20 th century were amazing. A series of revolutionary changes occurred that have affected almost everyone on planet Earth: The Space Shuttle making regular flights to the International Space Station. The wide spread application of Total Quality and Six Sigma Management. The birth of the Internet, the World Wide Web and e-commerce. The dissolution of the second mightiest nation on earth, the Soviet Union, without having a war. The global commercialization of cellular phones and pagers giving people around the world access to communications that had once only been a dream. The adoption of the Euro-dollar, by countries who used to fight over the sanctity of their own national money. Even this building, The Weisman Museum at the University of Minnesota, is a revolution in design. Everywhere, across the world, there have been revolutions in the way we do things.
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Paradigms 21 st Century Short Version Copyright 2001, Joel A. Barker 2 Paradigm Shifts My name is Joel Barker and I'm a futurist. For more than 25 years, I’ve been helping corporations and institutions prepare for revolutionary change. Those changes I just listed have been called 10X change, radical innovation, disruptive technology and sometimes “out of the box” thinking. But, all of those are just variations on a much more powerful theme. All of those changes were “paradigm shifts.” That term was introduced to popular culture in the 1980’s. Yet, even now, in the 21 st century, many people do not understand what a “paradigm” is or why “paradigm shifts” are so important. From my years of research, I can tell you that if you want to enhance your ability to innovate, be a better leader, run a more competitive organization…if you want to discover the future, you need to understand the business of paradigms. Paradigm Definitions I first ran into the word PARADIGM in Thomas Kuhn’s book, The Structure of Scientific Revolutions. When you look up “paradigm” in the dictionary, you find it means “pattern” or “model.” Let me offer you a more extended definition:
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Paradigms 21 st Century Short Version Copyright 2001, Joel A. Barker 3 A paradigm is a system of rules and regulations that does two things: First, some of the rules set limits or establish boundaries—just like a pattern sets the edges. Then, the rest of the rules offer you guidance on how to be successful by solving problems that exist inside those boundaries—in a sense, they offer you a model for problem solving. So a paradigm is a problem-solving system. And a paradigm shift is when you change from one set of rules to another.
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