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Unformatted text preview: FISCAL YEAR ENDED DECEMBER 31, 2019
UNIVERSAL REGISTRATION DOCUMENT CONTENTS
HISTORY 1 FINANCIAL HIGHLIGHTS 2 EXECUTIVE AND SUPERVISORY BODIES; STATUTORY AUDITORS 5 SIMPLIFIED ORGANIZATIONAL CHART OF THE GROUP AS OF DECEMBER 31, 2019 6 MANAGEMENT REPORT OF THE BOARD OF DIRECTORS: THE GROUP 9 THE LVMH BUSINESS MODEL 9 BUSINESS OVERVIEW, HIGHLIGHTS AND OUTLOOK 13 BUSINESS AND FINANCIAL REVIEW 35 ETHICS AND RESPONSIBILITY 49 ENVIRONMENT AND SUSTAINABILITY 73 ATTRACTING AND RETAINING TALENT 89 OUTREACH AND GIVING BACK 101 FINANCIAL AND OPERATIONAL RISK MANAGEMENT AND INTERNAL CONTROL 107 MANAGEMENT REPORT OF THE BOARD OF DIRECTORS: LVMH PARENT COMPANY 123 BOARD OF DIRECTORS’ REPORT ON CORPORATE GOVERNANCE 135 FINANCIAL STATEMENTS 183 CONSOLIDATED FINANCIAL STATEMENTS 183 PARENT COMPANY FINANCIAL STATEMENTS: LVMH MOËT HENNESSY - LOUIS VUITTON 267 OTHER INFORMATION 299 GENERAL INFORMATION REGARDING THE PARENT COMPANY AND ITS SHARE CAPITAL;
STOCK MARKET INFORMATION 299 PERSON RESPONSIBLE FOR THE UNIVERSAL REGISTRATION DOCUMENT; FINANCIAL INFORMATION 310 TABLES OF CONCORDANCE 315 This document is a free translation into English of the original French “Document d’enregistrement universel”, hereafter
referred to as the “Universal Registration Document”. It is not a binding document. In the event of a conflict in interpretation,
reference should be made to the French version, which is the authentic text. HISTORY
Although the history of the LVMH group began in 1987 with the merger of Moët Hennessy and Louis Vuitton, the roots of the
Group actually stretch back much further, to eighteenth-century Champagne, when a man named Claude Moët decided to build on
the work of Dom Pérignon, a contemporary of Louis XIV; and to nineteenth-century Paris, famous for its imperial celebrations,
where Louis Vuitton, a craftsman trunk-maker, invented modern luggage. Today, the LVMH group is the world’s leading luxury
goods company, the result of successive alliances among companies that, from generation to generation, have successfully combined
traditions of excellence and creative passion with a cosmopolitan flair and a spirit of conquest. These companies now form a
powerful, global group in which the historic companies share their expertise with the newer brands, and continue to cultivate the
art of growing while transcending time, without losing their soul or their image of distinction. From the 14th century to the present
14th century 1365 Le Clos des Lambrays 16th century 1593 Château d’Yquem 18th century 1729
1743
1765
1772
1780 Ruinart
Moët & Chandon
Hennessy
Veuve Clicquot
Chaumet 19th century 1815
1817
1828
1832
1843 Ardbeg
Cova
Guerlain
Château Cheval Blanc
Krug
Glenmorangie
Loewe
Royal Van Lent
Le Bon Marché
Louis Vuitton
Mercier
TAG Heuer
Jardin d’Acclimatation
Zenith
La Samaritaine
Bvlgari
Berluti
Rimowa 1846
1849
1852
1854
1858
1860
1865
1870
1884
1895
1898
20th century 1908
1914
1916
1923
1924
1925
1936
1944
1945
1946 Les Echos
Patou
Acqua di Parma
La Grande Épicerie de Paris
Loro Piana
Fendi
Dom Pérignon
Fred
Le Parisien-Aujourd’hui en France
Celine
Christian Dior Couture 1947
1952
1957
1958
1959
1960
1969
1970
1972
1974
1975
1976
1977
1980
1983
1984 1985
1988
1991
1992
1993
1998
1999 21st century 2004
2008
2009
2010
2013
2016
2017
2019 Parfums Christian Dior
Emilio Pucci
Givenchy
Connaissance des Arts
Parfums Givenchy
Starboard Cruise Services
Chandon
DFS
Sephora
Kenzo
Cape Mentelle
Perfumes Loewe
Investir-Le Journal des Finances
Ole Henriksen
Benefit Cosmetics
Belmond
Newton
Hublot
Radio Classique
Pink Shirtmaker
Marc Jacobs
Make Up For Ever
Cloudy Bay
Kenzo Parfums
Fresh
Colgin Cellars
Belvedere
Bodega Numanthia
Terrazas de Los Andes
Cheval des Andes
Nicholas Kirkwood
KVD Vegan Beauty
Maison Francis Kurkdjian
Woodinville
Marc Jacobs Beauty
Ao Yun
Cha Ling
Fenty Beauty by Rihanna
Volcán de mi Tierra
Fenty 2019 Universal Registration Document 1 FINANCIAL HIGHLIGHTS
Key consolidated data
2019 (EUR millions) Revenue
Profit from recurring operations
Net profit
Net profit, Group share
Cash from operations before changes in working capital
Operating investments
Operating free cash flow (a)
Equity (b)
Adjusted net financial debt (c) (d)
Adjusted net financial debt/Equity ratio (d) 2017 (1) 46,826
10,003
6,990
6,354
11,965
3,038
5,452
33,957
5,487
16.2% 42,636
8,293
5,840
5,365
10,405
2,276
4,696
30,377
7,153
23.5% 2019 2018 2017 Wines and Spirits
Fashion and Leather Goods
Perfumes and Cosmetics
Watches and Jewelry
Selective Retailing
Other activities and eliminations 5,576
22,237
6,835
4,405
14,791
(174) 5,143
18,455
6,092
4,123
13,646
(633) 5,084
15,472
5,560
3,805
13,311
(596) Total 53,670 46,826 42,636 Change 2019/2018 2017 (a)
(b)
(c)
(d) 53,670
11,504
7,782
7,171
16,105
3,294
6,167
38,365
6,206
16.2% 2018 (1) See the Consolidated cash flow statement in the consolidated financial statements for the definition of “Operating free cash flow”.
Including minority interests.
Excluding Lease liabilities and Purchase commitments for minority interests’ shares included in “Other non-current liabilities”.
Excluding the acquisition of Belmond shares at end-2018. See Note 18.1 of notes to the 2018 consolidated financial statements. Information by business group
Revenue by business group (EUR millions) Change in revenue by business group
(EUR millions and percentage) 2019 2018
Published Organic (a) Wines and Spirits
Fashion and Leather Goods
Perfumes and Cosmetics
Watches and Jewelry
Selective Retailing
Other activities and eliminations 5,576
22,237
6,835
4,405
14,791
(174) 5,143
18,455
6,092
4,123
13,646
(633) 8%
20%
12%
7%
8%
- 6%
17%
9%
3%
5%
- 5,084
15,472
5,560
3,805
13,311
(596) Total 53,670 46,826 15% 10% 42,636 (a) On a constant consolidation scope and currency basis. The impact of exchange rate fluctuations on Group revenue was +3% and the impact of changes in the scope of consolidation
was +1%. The principles used to determine the impact of exchange rate fluctuations on the revenue of entities reporting in foreign currencies and the impact of changes in the
scope of consolidation are described on page 39. Profit from recurring operations by business group (EUR millions) 2019 2018 (1) Wines and Spirits
Fashion and Leather Goods
Perfumes and Cosmetics
Watches and Jewelry
Selective Retailing
Other activities and eliminations 1,729
7,344
683
736
1,395
(383) 1,629
5,943
676
703
1,382
(330) 1,558
4,905
600
512
1,075
(357) 11,504 10,003 8,293 Total 2 2019 Universal Registration Document 2017 (1) Information by geographic region
Revenue by geographic region of delivery (as %) 2019 2018 2017 9
19
24
7
30
11 10
19
24
7
29
11 10
19
25
7
28
11 100 100 100 2019 2018 2017 22
29
7
5
37 22
29
7
6
36 23
30
7
6
34 100 100 100 Number of stores 2019 2018 2017 France
Europe (excluding France)
United States
Japan
Asia (excluding Japan)
Other markets 535
1,177
829
427
1,453
494 514
1,153
783
422
1,289
431 508
1,156
754
412
1,151
393 Total 4,915 4,592 4,374 France
Europe (excluding France)
United States
Japan
Asia (excluding Japan)
Other markets
Total Revenue by invoicing currency (as %) Euro
US dollar
Japanese yen
Hong Kong dollar
Other currencies
Total Data per share
(EUR) 2019 2018 (1) 2017 (1) Earnings per share
Basic Group share of earnings per share
Diluted Group share of earnings per share 14.25
14.23 12.64
12.61 10.68
10.64 Dividend per share
Interim
Final 2.20
2.60 2.00
4.00 1.60
3.40 Gross amount paid for the fiscal year (a) 4.80 (b) 6.00 5.00 (a) Gross amount paid for the fiscal year, excluding the impact of the tax regulations applicable to the recipient.
(b) Proposal by the Board of Directors at its meeting of April 15, 2020 for approval at the Shareholders’ Meeting of June 30, 2020. (1) The financial statements as of December 31, 2018 and 2017 have not been restated to reflect the application of IFRS 16 Leases. See Note 1.2 to the consolidated financial statements
regarding the impact of the application of IFRS 16. 2019 Universal Registration Document 3 4 2019 Universal Registration Document EXECUTIVE AND SUPERVISORY BODIES; STATUTORY AUDITORS
Board of
Directors Executive
Committee Performance
Audit Committee Bernard Arnault
Chairman and Chief Executive Officer Bernard Arnault
Chairman and Chief Executive Officer Yves-Thibault de Silguy (a)
Chairman Antonio Belloni
Group Managing Director Antonio Belloni
Group Managing Director Charles de Croisset (a) Antoine Arnault Delphine Arnault
Louis Vuitton Delphine Arnault
Nicolas Bazire
Sophie Chassat (a)
Charles de Croisset (a)
Lead Director
Diego Della Valle (a)
Clara Gaymard (a)
Iris Knobloch (a)
Marie-Josée Kravis (a)
Marie-Laure Sauty de Chalon (a)
Yves-Thibault de Silguy (a)
Natacha Valla (a) (b)
Hubert Védrine (a) Advisory Board members
Yann Arthus-Bertrand
Paolo Bulgari (c)
Lord Powell of Bayswater (d) Nicolas Bazire
Development and Acquisitions
Pietro Beccari
Christian Dior Couture
Michael Burke
Louis Vuitton
Chantal Gaemperle
Human Resources and Synergies
Jean-Jacques Guiony
Finance
Christopher de Lapuente
Sephora and Beauty
Philippe Schaus
Wines and Spirits
Sidney Toledano
Fashion Group Clara Gaymard (a) (e) Nominations &
Compensation Committee
Charles de Croisset (a)
Chairman
Marie-Josée Kravis (a)
Yves-Thibault de Silguy (a) Ethics & Sustainable
Development Committee
Yves-Thibault de Silguy (a)
Chairman
Delphine Arnault
Marie-Laure Sauty de Chalon (a) Jean-Baptiste Voisin
Strategy Hubert Védrine (a) General Secretary Statutory Auditors Marc-Antoine Jamet ERNST & YOUNG Audit
represented by Gilles Cohen
and Patrick Vincent-Genod
MAZARS
represented by Isabelle Sapet
and Loïc Wallaert (a)
(b)
(c)
(d)
(e) Independent Director.
Appointment as a Director proposed at the Shareholders’ Meeting of June 30, 2020.
Until the Shareholders’ Meeting of June 30, 2020.
Appointment as an Advisory Board member proposed at the Shareholders’ Meeting of June 30, 2020.
Appointment as a Committee member to replace Antoine Arnault effective June 30, 2020. The list of Directors’ appointments can be found in §1.4.1 of the Board of Directors’ report on corporate governance on pages 145 to 155 of the Universal Registration Document. 2019 Universal Registration Document 5 SIMPLIFIED ORGANIZATIONAL CHART OF THE GROUP
AS OF DECEMBER 31, 2019
LVMH Diageo
34% 66% 99.9% MOËT HENNESSY Moët &
Chandon
Dom Pérignon
Mercier 99% 100% Ruinart LV GROUP Hennessy Louis
Vuitton Belvedere Berluti 100% 100% Guerlain Kenzo
Parfums 100% Ardbeg Veuve
Clicquot 100% Kenzo Domaine
Chandon
Terrazas
de los Andes Givenchy Fenty 100% Newton
Vineyards 90% 50% Cheval des
Andes (*) Cape
Mentelle 100% 50% Volcán De
Mi Tierra (*) 100%
Château
du Galoupet 100% 100% 55% Celine Numanthia
Termes Cloudy
Bay Woodinville Château
d’Esclans (*) Accounted for using the equity method. 6 Chaumet Fred 100% 100% Christian Dior 100% 100%
Parfums
Christian Dior 100%
100% Glenmorangie Krug 100% 2019 Universal Registration Document 100% Parfums
Givenchy 100% Make Up
For Ever 100% 100% Sephora
excl. USA 100% La
Samaritaine 99% Bvlgari Le Bon
Marché 100% La Grande
Épicerie
de Paris
50% 100% 100% The objective of this chart is to present the direct and/or indirect control
structure of brands and trade names by the Group’s main holding companies.
It does not provide a complete presentation of all Group shareholdings. n Holding companies n Brands and trade names 100% 100% OTHER HOLDING
COMPANIES SOFIDIV 100% 95% 100% Fendi Pucci Acqua
di Parma 99% 100% 100% 100% LVMH BV LVMH Inc. Royal
Van Lent Benefit Loewe Fresh 100% Les Echos Starboard
Cruise
Services 100% 100% 100% 61% DFS
USA Marc
Jacobs 80% 100% Sephora
USA Colgin
Cellars 60% Le ParisienAujourd’hui
en France 100% 100% Investir
100%
Le Journal
des Finances Radio
Classique 100% SID
Editions 100% Belmond 100% LVMH
100%
Hotel
Management Pink
Shirtmaker Loro Piana 100% 85% Perfumes
Loewe
Zenith Ole
Henriksen 100% 100% Connaissance 100%
des Arts 61% 69% 70% 49% Thelios 51% 70% Hublot Mezzo
Fenty
Beauty 80% 100% TAG Heuer
KVD Rimowa 50% Château
d'Yquem 96% 50% DFS
excl. USA Nicholas
Kirkwood Repossi Cova Patou Pelham
Media
Limited 52% 80% 77% Château
Cheval
Blanc (*) Domaine
du Clos des
Lambrays Maison
Francis
Kurkdjian 50% 100% 61% Stella
McCartney (*) 2019 Universal Registration Document 7 8 2019 Universal Registration Document MANAGEMENT REPORT
OF THE BOARD OF DIRECTORS:
THE GROUP
The LVMH business model
1. BUSINESS OVERVIEW 10 2. GROUP VALUES 12 3. OPERATING MODEL 12 2019 Universal Registration Document 9 MANAGEMENT REPORT OF THE BOARD OF DIRECTORS: THE GROUP
The LVMH business model The LVMH group was formed from the merger of Moët Hennessy
and Louis Vuitton in 1987. Bernard Arnault became the leading
shareholder and Chairman and Chief Executive Officer in 1989,
with the ambition of making LVMH the world leader in luxury.
Today, the LVMH group has built its leading position through
a unique portfolio of 75 exceptional Maisons, operating in six
business groups. Each of them creates products that combine
high-level expertise with a strong heritage, drawing their 1. The Group helps its Maisons grow over the long term, based on
respect for their specific strengths and individuality, underpinned
by common values and a shared business model. Accordingly,
it provides them with all of the resources they need to grow in
terms of designing, manufacturing and selectively retailing their
products and services. BUSINESS OVERVIEW LVMH is the only group that operates simultaneously, through
its Maisons, in all the following luxury sectors:
Wines and Spirits: Based in Champagne, Bordeaux and other
renowned wine-growing regions, the LVMH group’s Maisons
– some of which are hundreds of years old – all have their own
unique character, backed by a shared culture of excellence.
The activities of LVMH in Wines and Spirits are divided between
the Champagne and Wines segment and the Cognac and Spirits
segment. This business group focuses on growth in high-end market
segments through a powerful, agile international distribution
network. LVMH is the world leader in cognac, with Hennessy,
and in champagne, with an outstanding portfolio of brands and
complementary product ranges. It also produces high-end still
and sparkling wines from around the world.
Fashion and Leather Goods: LVMH includes established
Maisons with their own unique heritage and more recent brands
with strong potential. Whether they are part of Haute Couture
or luxury fashion, LVMH’s Maisons have based their success on
the quality, authenticity and originality of their designs, created
by talented, renowned designers. All the Group’s Maisons are
focused on the creativity of their collections, building on their
iconic, timeless lines, achieving excellence in their retail networks
and strengthening their online presence, while maintaining
their identity.
Perfumes and Cosmetics: LVMH is a key player in the perfume,
makeup and skincare sector, with a portfolio of world-famous
established names as well as younger brands with a promising
future. Its Perfumes and Cosmetics business group boasts
exceptional momentum, driven by growing and securing the
long-term future of its flagship lines as well as boldly developing
new products. The Maisons cultivate their individuality, 10 momentum from a spirit of innovation and openness to the
world. 2019 Universal Registration Document a differentiating factor for their followers in a highly competitive
global market. At the same time, they are all driven by the same
values: the pursuit of excellence, creativity, innovation and
complete control of their brand image.
Watches and Jewelry: The Maisons in Watches and Jewelry
– LVMH’s youngest business group – operate in the high-end
watchmaking, jewelry and high jewelry sectors. It features some
of the most dynamic brands on the market, positioned to
complement each other’s strengths. These Maisons rely on their
outstanding expertise, creativity and innovation to surprise their
customers all over the world and respond to their aspirations.
Selective Retailing: The Group’s Selective Retailing brands all
pursue a single objective: transforming shopping into a unique
experience. From elegant interior design to a specialist selection
of high-end products and services, combined with personalized
relationships, customers are the focus of their attention on a daily
basis. Operating all over the world, the Maisons are active in two
spheres: selective retail and travel retail (selling luxury goods to
international travelers).
Other activities: The Maisons in this business group are all
ambassadors for culture and a certain art de vivre that is emblematic
of LVMH. This approach is taken by Maisons including the Les
Echos group, which – in addition to Les Echos, the leading daily
financial newspaper in France – owns several business and arts
titles; the Royal Van Lent shipyard, which builds and markets
custom-designed yachts under the prestigious Feadship name;
Belmond, which has a large portfolio of hotels, trains, cruise lines
and safari lodges that combine heritage, expertise, authenticity
and impeccable service; and the exceptional Cheval Blanc hotels,
which operate worldwide. MANAGEMENT REPORT OF THE BOARD OF DIRECTORS: THE GROUP
The LVMH business model Key figures
(as of December 31, 2019) 75
163,309 25 Maisons Maisons over
100 years old 41,287 employees
worldwide joiners (1) 70 countries
worldwide 4,915 stores
worldwide Geographic presence
(as of December 31, 2019) 535 stores
33,701 employees 1,177 stores
40,453 employees
Europe (2) France 1,453 stores
38,109 employees
Asia (3) 829 stores
31,483 employees
United States 494 stores
12,172 employees 427 stores
7,391 employees
Japan Other markets (1) Under permanent contracts.
(2) Excluding France.
(3) Excluding Japan. 2019 Universal Registration Document 11 MANAGEMENT REPORT OF THE BOARD OF DIRECTORS: THE GROUP
The LVMH business model 2. GROUP VALUES In its quest for excellence, there are three fundamental values
that drive the Group’s performance and ensure its long-term
future. These are shared by everyone involved at LVMH, and
inspire and guide their actions. They are one of its Maisons’ keys
to success, anchoring them in the modern world and the society
in which they operate. Delivering excellence: Within the Group, quality can never be
compromised. Because the Maisons embody everything that is
most noble and accomplished in the world of fine craftsmanship,
they pay extremely close attention to detail and strive for
perfection: from products to services, it is in this quest for
excellence that the Group differentiates itself. Being creative and innovative: Creativity and innovation are part
of LVMH’s DNA; throughout the years, they have been the keys
to the Maisons’ success and the basis of their solid reputations.
These fundamental values of creativity and innovation are
pursued in tandem by the Group’s Maisons as they focus on
achieving the ideal balance between continually renewing their
offer while resolutely looking to the future, always respecting
their unique heritage. Cultivating an entrepreneurial spirit: The Group’s agile,
decentralized structure fosters efficiency and responsiveness.
It encourages individuals to take initiative by giving everyone
a significant level of responsibility. The entrepreneurial spirit
promoted by the Group makes risk-taking easier and encourages
perseverance. It requires a pragmatic approach and the ability
to mobilize staff towards achieving ambitious goals. 3. OPERATING MODEL LVMH has implemented a unique operating model based on
six pillars, which contributes to the Group’s long-term success by
combining profitable growth, sustainability and a commitment
to excellence.
Decentralized organization: The structure and operating principles
adopted by LVMH ensure that Maisons are both autonomous and
responsive. As a result, they are able to build close relationships
with their customers, make fast, effective and appropriate
decisions, and motivate Group employees for the long term by
encouraging them to take an entrep...
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