Chapter 24 Wrap Up

Chapter 24 Wrap Up - Chapter 24 Wrap Up 1920s I....

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Chapter 24 Wrap Up 1920s I. “Return to Normalcy” a. After WWI people wanted to forget that horrific war. i. Harding ran for President in 1920 based on the slogan “Return to Normalcy” – but could America ever return to that state? 1. Spanish Flu – killed hundreds of thousands of Americans 2. America had lost over 100,000 soldiers in the war 3. America’s industrial might catapulted it to World Power Status – and European nations had been devastated by war 4. Women received the vote 5. prohibition had been passed 6. The Great migration meant that African Americans were moving out of the South and into other regions of the country ii. in essence I would argue the America that went to war in 1917 did not exist in 1920, but it was a nice thought b. Demographics i. For the first time America was more urban than rural – the 1920s census is important as it demonstrates that shift ii. How do you think rural folks felt about that? Especially based on long standing ideas about farmers being the backbone of America II. The “Roaring” 20s a. Optimism and Consumer Culture i. For the most part people believed they lived in “modern” times – they threw that word around a great deal and really did believe that they had solved the problems of yesterday ii. An intense optimism surfaced as the economy picked up and new consumer goods flooded the market iii. Modern Advertising 1. created “problems” that could easily be overcome by purchasing goods. b. Ford and Autos i. While this was in a previous chapter the vast amount of people that purchased autos skyrocketed during the 1920s ii. Ford sought to build a car that was for the “everyman” – or farmers in the Great Plains – they especially could use them so they weren’t quite as isolated iii. Ford didn’t think much about choices – his Model Ts came in “black, black and black” but the price of them went down dramatically by the end of the 1920s 1. some conservatives argued that it was the end of life as they knew it – people spent money on cars without paying for groceries or new clothes for the children, they became so “necessary” for modern life 1
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2. a Sunday drive could also be a great prospect – but what about church?! 3. Cars also served as a new dating mechanism that upended social conventions of the time. The chaperoned visit in the parlor gave way to teens going out alone in “beds on wheels.” Fears of sexual promiscuity surfaced iv. But the rise in production and use of autos meant more industry – as roads had to be built, tires manufactured, mechanics needed to fix the cars, etc. They helped promote the consumerism of the time by spawning new industries. v. Ford also paid his workers well – for the time. The assembly line was incredibly frustrating to most and turnover was very high in the factories.
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Chapter 24 Wrap Up - Chapter 24 Wrap Up 1920s I....

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