INTERNAL.docx - INTERNAL-EXTERNAL FACTOR MATRIX SAMPLE KEY...

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INTERNAL-EXTERNAL FACTOR MATRIX SAMPLEKEY INTERNAL FACTORSWeightRatingWeightedScoreSTRENGTHSBrand Recognition0.1040.40Doughnut flavours and freshness0.0640.24On site bakery location0.1030.40Destination shop0.0830.24Products available at any wholesale locations0.0720.14Vertical integration0.0930.27Product quality0.1020.20WEAKNESSESNo vision statement0.1020.20Location of store0.0830.24Failed market penetration0.0720.14Stock plunge0.0530.15Lack of menu variety0.1030.30TOTAL1.002.92KEY EXTERNAL FACTORSWeightRatingWeightedScoreOPPORTUNITIESMerging with other business0.1620.32Going on with trends0.1120.22Detection of the problem occurring in the management of the business

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