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NIKE.docx - NIKE: Our mission is what drives us to do...

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NIKE:Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, and Jordan brands.Nike, Inc.(/ na ki/ˈɪ)[2][note 1]is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world's largest supplier of athletic shoes and apparel[4]and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012 (ending May 31, 2012). As of 2012, it employed more than 44,000 people worldwide. In 2014 the brand alone was valued at $19 billion, making it the most valuable brand among sports businesses.[5]As of 2017, the Nike brand is valued at $29.6 billion.[6]Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.[7]The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory.[8]Nike markets its products under itsown brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7,[9]and subsidiaries including Brand Jordan, and Converse. Nike also owned Bauer Hockey (later renamed NikeBauer) from 1995 to 2008, and previously owned Cole Haan Umbro, and Hurley International.[10]In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of "Just Do It" and the Swoosh logo.HistoryNike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregontrack athlete Phil Knightand his coach, Bill Bowerman, on January 25, 1964.[11]The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight's automobile.[12]According to Otis Davis, a University of Oregon student athlete coached by Bowerman and Olympic gold medalist at the 1960 Summer Olympics, his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. According to Davis,"I told Tom Brokawthat I was the first. I don't care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don't believe me. In fact, I didn't like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman made them from the waffle iron, and they were mine".

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Term
Spring
Professor
Ahsan Durrani
Tags
The Land, Nike Inc

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