Health Campaigns

Health Campaigns - Health Campaigns Advocacy designed to...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Advocacy designed to encourage and promote better health decisions Get vaccinated (flu shots, Tuberculosis, childhood vaccinations) Prevent disease transmission (condoms, hand washing, needle sharing) Fitness (weight, cholersterol, smoking, exercise, blood pressure) Generally use out of three theories Reasoned action theory Health belief model Extended parallel process model Reasoned Action Theory Operates from 2 important assumptions: People make decisions logially We are fully aware of (and understand) the results and implications of our actions If I over-eat I have thought about over-eating and decided it was “worth it” If I am abusing alcohol, I understand not just what it does to me, but those around me Attitudes Intention Behaviors Subjective norms and our attitudes lead to intention Yes, I should lose weight Subjective norm – parents view on binge drinking Our attitudes – our views on responsible behavior Intention – we plan to drink in moderation
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 02/23/2012 for the course COM 437* taught by Professor Toddholm during the Spring '12 term at Miami University.

Page1 / 2

Health Campaigns - Health Campaigns Advocacy designed to...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online