gg.txt - Business Ethics Issue in Veterinary Practice Name...

This preview shows page 1 - 2 out of 4 pages.

Business Ethics Issue in Veterinary Practice Name Institutional Affiliation Date Business Ethics Issue in Veterinary Practice Introduction Veterinary medicine has complex ethical structures, including a professional obligation to the animal ‘patient,’ the owner, and society. The ethical dilemma that comprises situations in which there is no clear right course of action occurs when obligations conflict with each other or the veterinarian's moral standards (Marshall, 2019). Due to the complex ethical structure, veterinarians will always be exposed to major moral distress to align with the required standards (Hartman, DesJardins, & MacDonald, 2014). However, what has been left out of literature has been the new digital age's impact on veterinary practice's ethical issues. Digital revolution, according to Marshall (2019), has infiltrated every aspect of people's lives, even in their practice of veterinary medicine, raising ethical problems. Marshall (2019) pointed out that the type of world in which veterinary medicine is currently being practiced has allowed for unprecedented access to new data with evolution in the digital age and technology adoption. According to Marshall (2019), the main problem has been that with the evolution in the digital age, citing that people might fail to obey the law governing animal health. There are many universal ethics elements that veterinarians are expected to consider while encountering specific challenges to embrace and use technology in veterinary practice. Therefore, this paper explores the current business ethics issue in veterinary practice from the adoption of new technologies and the digital age evolution that allows veterinarians to support their clients digitally. Key Issues The following sections outline the various key issues from the perspective of all potentially relevant lenses in which the digital age subjects veterinarians to ethical issues in practice. 1. Veterinarians are forced to play catch up with technology. Veterinary medicine is one of the disciplines that have been subject to the biggest disruption in history as a consequence of evolution in the digital age. As discussed by Marshall (2019), most changes have come from clients who expect to interact with veterinarians through technology the way they do with other businesses like banking. Additionally, there are economic forces at play that have shifted the product and services economy to veterinary medical knowledge and experience. As illustrated by Marshall (2019), the largest demographic of pet owners comprises millennials, who also represent the veterinary profession's growing segment, thus reflecting the economic shift described earlier. Millennials are the first group to adopt digital tools though most people now have smartphones, and technology has played a key role in bridging this gap.

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture