Wii and Xbox360_final report

Wii and Xbox360_final report - PRINCIPLES OF MARKETING...

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Unformatted text preview: PRINCIPLES OF MARKETING Microsoft Xbox 360 Vs Nintendo Wii Table of Contents Executive Summary ............................................................................................................... 4 The report is based on the games consoles market, looking at Microsoft Xbox 360 and Nintendo’s Wii. The report shows that the games consoles market is on a rapid increase in terms of profits due to the popularity of games consoles in the modern world. The 3 market leaders are Nintendo, Sony and Microsoft. Based on sales figures Nintendo currently have a larger share of 68% against 25% for PS3 and 7% for Xbox 360 from the January sales figures. ............................................................................................................. 4 Based on the SWOT analysis carried out the key features are as follows: ........................... 4 We recommended that both companies should introduce new marketing strategies to help improve and maintain their market share and awareness. For Xbox 360 we recommended that they should continue with their existing strategies and introduce new feature games for their consoles. ................................................................................................................. 4 We also recommended that they could be able to introduce a similar version of the motion sensor the Wii currently uses, allowing them to compete with Nintendo. Microsoft would be recommended to offer special deals to their consumers to attract people that would tend to spend less on games consoles. ........................................................................................... 4 Introduction .......................................................................................................................... 5 Market Analysis .................................................................................................................... 6 Market Characteristics ...................................................................................................... 6 Growing Market ............................................................................................................... 6 Mass Market ...................................................................................................................... 7 Market Potential ............................................................................................................... 7 Customer analysis ............................................................................................................. 8 Competitor analysis .......................................................................................................... 8 Distribution Analysis ........................................................................................................ 9 PEST ..................................................................................................................................... 9 Political ..................................................................................................................................
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This note was uploaded on 02/23/2012 for the course MGT 101 taught by Professor Staff during the Fall '10 term at Texas State.

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Wii and Xbox360_final report - PRINCIPLES OF MARKETING...

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