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Unformatted text preview: - Exhibitions- Packaging- POS/POD/POP (point of sale/point of display/point of purchase)- Merchandising Advertising objectives: AIDA grab the consumers Attention, maintain Interest, call to Action (buy now, tomorrow itll be gone!) 1) Awareness, Comprehension (why a product is better than other i.e. different kinds of toothpaste, Conviction, Action 2) Informing, educating, persuading, reminding 3) Advertising effects it persuades us to behave, feel about a certain product- it reinforces a persuasion Sales promotion - a short term financial incentive Reasons for growth sales promotion, special offers Objectives: try a product or transfer to a new product (e.g. peanut butter BOGOF)...
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- Fall '10