Methodology

Methodology - 3 Methodology Introduction The focus of this...

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3 Methodology Introduction The focus of this dissertation is to examine the role of public agencies in ethnic minority business development. The research objectives are to examine the main barriers faced by the ethnic enterprises and assess the role of public agency activities in support of ethnic entrepreneurship. The research methodology used in this study is designed to meet the aims and objective set for the dissertation. Three different approaches were used in this study to give better view of the topic. These include: a case study approach, a mixed-methods approach and a staged research approach. The research is undertaken on the case of ethnic entrepreneurs in Stirling area. A case study approach was chosen as the study needed to be conducted within limited period of time, and it was manageable to gain an access to entrepreneurs and local authority in Stirling. In order to fully understand and explore in more details the chosen topic the mix-methods approach was deployed. Questionnaires were designed to get the general information on business problems experienced by ethnic entrepreneurs, whereas interviews were conducted to get deeper knowledge on the topic. Representatives from local authority were consulted in order to gather information on government policies and initiatives in support of ethnic entrepreneurs. The research is carried out in 6 stages: clarifying the research aims and objectives, proposing research, designing the research project, data collection and preparation, data analysis and interpretation, and reporting the results (Cooper, Schindler, 2008). All of these stages were highly related, and one stage was used as a base for another. The research is undertaken in different sequel stages, so the previous chapter is used as a base for the next one. First, the existing literature on the subject of ethnic entrepreneurs was reviewed. Then the case was explored in more details. Then, questionnaire was piloted with one ethnic entrepreneur, and after changes and improvements have been made, the major wave of questioning was done. Then the number of entrepreneurs was selected for the face-to-face interview. As the point of ethnic entrepreneurs was discovered, representatives from local authority were questioned.
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3.1 Research design Different approaches were used in this study. Following subsections will discuss each of these approaches in more details, and will explain why they were used in this particular study. 3.1.1 The case study approach The case study approach has been discussed by many scientists. Many authors argue that the case study is a reliable methodology and are useful in delivering details from the viewpoint of the participants (Tellis, 1997). Yin (2003) suggests that it is a research method that examines a phenomenon within its real life context using different sources of data. Researchers usually apply case studies when there is a need to study the research topics intensively and to cover multiple conditions of the study. Although case studies have been criticised as “scientifically worthless” because they are
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Methodology - 3 Methodology Introduction The focus of this...

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