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Campaign Org and Strategy- War Room

Campaign Org and Strategy- War Room - Campaign Organization...

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Campaign Organization and Strategy I. Congressional Campaigns A. Historically- they became more professionalized B. The Professionalization of Congressional Campaigns 1. What does this mean? a. Look much more businesslike now 2. Timing a. 1950s and 1960s for Senate campaigns b. 1970s for House campaigns 3. What do they spend their money on? a. Majority is… communicating with voters- ads, etc. b. Followed closely by… overhead- office space, fundraising b. Relatively little on… polling and research i. Smaller campaigns, can anticipate what district wants better than a presidential campaign. C. Differences between Types of Campaigns 1. Incumbents a. Many have a permanent campaign structure in place b. Vast majority use professional campaign manager c. Differences between safe and “in jeopardy” incumbents? i. Generally the people who are safest will put more money into their campaigns. ii. Can afford professionals, less need to ward off challengers. 2. Quality Challengers/Open Seat Candidates a. Not quite the advantage of incumbents, but have preexisting connections 3. Non-Quality Challengers/Open Seat Candidates a. Don’t have as many connections b. Often campaigns are run by the candidate themselves, less professionalized.
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