New Media and Campaigns

New Media and Campaigns - New Media and Campaigns I. What...

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New Media and Campaigns I. What do we mean by "new media"? A. Non-traditional methods of communicating with voters B. Includes… 1. Television a. E-talk show entertainment- Oprah, Access Hollywood b. News parody- SNL, Jon Stewart 2. Internet a. websites b. e-mail contact with voters c. blogs d. Advertising C. Phenomena of interest? 1. candidate strategy- how they go about building coalitions 2. voter response II. Non-Traditional Television Strategies A. Clinton's War Room strategy (again!) 1. Before 1992… - Candidates avoided softer programs- wanted to appear more serious. Wasn’t working for Clinton. - Clinton decides to go directly to voters, bypass journalists. 2. What did he do? a. Surprise appearance on Arsenio Hall show b. Interview on MTV- boxers or briefs? B. In Contemporary Campaigns… 1. Everyone makes appearances like these! 2. Some Examples from this Election a. John McCain on Letterman b. Barack Obama on Leno c. Hillary Clinton on Tyra Banks d. Sarah Palin on SNL 3. Why go on these shows? a. Reach a different audience? b. interviews tend to be softer c. make the candidate look more human, likable. d. Control the message better. C. Baum's Study- pay attention to table one in his article for exam!!!! 1. What's his primary research question? Effects of e-talk shows 2. Some basics of e-talk shows a. Audience- not most engaged, but do vote. Less educated, less interested,
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New Media and Campaigns - New Media and Campaigns I. What...

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