international business1

international business1 - Strong Culture results in...

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Strong Culture results in commercial success!!! As the origin of the name implies, culture is akin to, yet somewhat different, from the cultivation of  a plant. One can plan its course, trim it and shape it here and there but it also has autonomy of its  own, and it tends to develop and grow over time. The harvest can never be precisely foretold. The  soil and the climate have to be right as indeed the seeds.  Ask anyone who has taken a production-led and scarcity-oriented, supply-driven business and  tried to make it into a dynamic, customer-centric and innovative one — and he will tell you that  building a totally new culture in an organization is a monumental task. Quite literally so, because  changing an existing pattern of thinking and working is akin to building the Taj Mahal. It is  painfully slow, difficult and seldom gets done the way it was originally intended. And just as with 
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This note was uploaded on 02/23/2012 for the course MGT 3375 taught by Professor Blanco during the Fall '11 term at Texas State.

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