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Unformatted text preview: o Adidas- Impossible is Nothing campaign David Beckham-The visuals o Make the same artistic decision o Use the same typefaces o Use the same general layout.-The words o Use a similar format from headline to headline o Use the same tone. What not to do in a campaign-Harder to create campaigns than one shots-Even harder to create a campaign across different media o State Farm Great TV campaign (dangerous situations), didnt translate well anywhere else (radio). Hard to come up with more examples When dont you do a campaign-Cant afford it-Low frequency media buy o If you only need to reach a bunch of people a few times-Specific event o Presidents Day sale or something like that....
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- Fall '10