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Unformatted text preview: o Adidas- “Impossible is Nothing” campaign David Beckham-The visuals o Make the same artistic decision o Use the same typefaces o Use the same general layout.-The words o Use a similar format from headline to headline o Use the same tone. What not to do in a campaign-Harder to create campaigns than one shots-Even harder to create a campaign across different media o State Farm Great TV campaign (dangerous situations), didn’t translate well anywhere else (radio). Hard to come up with more examples When don’t you do a campaign-Can’t afford it-Low frequency media buy o If you only need to reach a bunch of people a few times-Specific event o President’s Day sale or something like that....
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This note was uploaded on 02/23/2012 for the course MKT 4330 taught by Professor Staff during the Fall '10 term at Texas State.
- Fall '10