Media coverage

Media coverage - Journalists on the Campaign Trail I....

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Journalists on the Campaign Trail I. History A. Originally 1. Political news = print news or newspapers 2. Norm of objectivity took awhile to arise a. papers began more as newsletter b. then partisan papers 3. "Mass media" didn't really arise until….1900s B. Broadcast era 1. Radio a. Advent in 1920's--its comparative advantage? b. Importance today? Small/local elections? Partisan programs (talk radio) 2. Television a. First important in 1952 elections - enough people had TVs by then hat adv was a useful expenditure of $$ - around this time, ½ hour network news broadcasts became the standard b. The arrival of cable news - gavel to gavel coverage C. Internet and Other New Media - to be discussed later! II. Routines in Political News Reporting A. Beat system 1. Beats are…. Places where news is expected to occur. 2. Editors/producers… assign reporters to them 3. Effect? Circularity. Most stories come from the beats because news is created there, but news is created because most stories come from the beat. B.
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Media coverage - Journalists on the Campaign Trail I....

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